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Lures

BayCoast Hyper Tails
$2.39
The time-tested and most popular of all striper jig trailers, Hyper Tails are designed to get attention and catch fish. Hyper Tails have a grub-like body for easy and solid rigging. Their thin tail design has a "ridge" along both sides of its lateral line to support its length, and the tail's knife-blade-beveled edges make it extremely lively.
Johnson Silver Minnow® Weedless Spoon
$4.99 - $6.19
The weedless wonder that will come up clean and weed-free every time. Patented 35 degree wobble. Rocks back and forth, but won't roll and twist line. Plated with pure silver or 24K GOLD for a brighter flash.
Leland Neon Trout Magnet 85 Piece Kit
$10.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
Fishbites Yeh Monn!®
$3.39
There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do us cut 'em, hook 'em and cast 'em! Yeh Monn!® features a fiber mesh that helps the bait survive numerous strikes, catches and re-casts. This product is 100% biodegradable.
Boone Unrigged Bird
$27.99 - $54.99
Constructed of urethane foam to prevent water absorption. A stainless steel-through-wire construction is used for added strength. The Boone? Bird should be attached to the snap swivel on your double line with the eye of the leader on the lure attached to the rear of the bird.
Zoom G-Tail Worm
$4.69
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit for either Texas rigs or Carolina rigs but can also be fished weightless to create a buzzing action on the surface. This modern take on the gator tail worm is a timeless throwback, perfect for river systems and any place that a little more tail action is desirable. Salt impregnated. Size = 6".
Storm Rattlin' Chug Bug®
$6.59
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
Luhr Jensen Crippled Herring
$7.99 - $14.49
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Berkley Gulp!®
$6.25
Proven paddle tail swimming action. Unique ribbed shape creates more surface area for better scent. Great for casting and retrieving in stained water.
Betts Trim Gim?
$4.09 - $4.29
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
Fishbites Fish N' Strips
$6.19 - $8.09
100% biodegradable, tough as nails. Flesh-like feel.
Strike King Perfect Skirt® with Magic Tails®
$3.79
Featuring colors designed to flow from top to bottom and match the most popular spinnerbait head colors, the Strike King Perfect Skirt Magic Tails have a tremendous action and the Magic Tails eliminate the need for a trailer.
Erie Dearie Original Spinner
$38.28 - $49.08
This simple but incredibly effective lure has been tested in lakes, streams and impoundments under the toughest walleye and sauger fishing conditions. And under the toughest, most competitive conditions. It's a proven winner. 12 per card.
Lunker Lure Proven Winner Spinnerbait Combinations
$8.69 - $10.49
Manufactured using only the highest quality materials. Features include: powder-coated base color with an Imron top coat for a tough, long-lasting finish, Sampo ball bearing swivel, super-soft silicone skirt and wide pre-sharpened hook. Ready to fish straight from the package.
Blue Water Candy Cobia/Striper Grinning Jigs
$9.29 - $16.49
Beautifully painted Grinning Gus heads with extra strong 8/0 Mustad Duratin saltwater hooks. No more straightend hooks to worry about when fighting large Cobias and Stripers. Hand crafted in the USA using the finest nylon fibers and mylars.
DOA Hot Heads
$3.69
The Hot Head offers an eye and color contrast to our C.A.L. series offering that extra detail predators are looking for.
Strike King Mini-King®
$2.19 - $3.19
Strike King Mini-King Spinnerbait is ideal for crappie, smallies and white bass. Available in a wide variety of colors, each Mini-King Spinnerbait is outfitted with a 2.1 size Tennessee diamond blade for maximum flash and vibration. Mini-King Spinnerbaits also feature durable diamond dust heads and seductive silicone skirts. Silver blades. 1/8 oz.
Bagley Spintail Minnow
$8.69
Bagley introduces the Bagley Spintail for 2015. A must have for any tackle box. This exciting new addition to the Bagley lineup is designed to swim with an amazing tail action, cast easily and allow for multi-purpose retrieves. Work it on top, or 2-3 feet down. You can also twitch and jerk it and then let it pause and rise head first - just like a real minnow - with propeller spinning. Amazing. The Bagley Spintail is available in two sizes (4 and 5) and in 15 fish catching colors. A truly versatile fishing tool.
Strike King Tour Grade Buzzbait
$10.99
The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The sculpted, quick-planing head and the single rotating blade ensure the bait tracks perfectly straight and creates the necessary lift and water commotion to attract attention. Additionally, Strike King's exclusive Magic Skirt provides more action than typical skirts. The Tour Grade Buzzbaits from Strike King provide you with the quality and performance pro anglers require, giving you that extra edge in the water.
Strike King KVD Perfect Plastics Caffeine Shad
$7.39
Features a unique bubble tail to give this topwater shad bait an action never seen before. Use it weightless and twitch it for an awesome topwater bite or fish it on a Carolina rig or jig head for that deep water bite. The new Caffeine shad contains the worlds best blend of soft plastic ingredients. This allows the use of large amounts of salt yet keeps the bait soft, pliable & fishable. The Coffee scent just adds to the appeal as it masks human scents and oils and causes added bites and longer hold times which increase your hook-up chances.
Z-Man ChatterBait® Flashback® Mini
$2.89 - $3.29
Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on panfish, trout, crappie, bass, and more! On the retrieve, these baits feature an exaggerated side-to-side motion and distinctive vibration that gamefish just can't resist. And when you combine that action with a multi-hue holographic flash, you've got a fish-catching combination that knows no equal! Each package contains one rigged minnow body and one unrigged body
Wahoo Promo Spinner
$16.14 - $519.99
This bait has a cone-style head that slips easily through the water as the two-tone chip resistant paint and double eye adds to the illusion of a baitfish. The plated smooth blades vibrate and pulse light and the silicone metal flake skirt create sparkle and action.
Zoom 4
$4.49
This modern take on the original ring worm can be pitched into holes in the grass or around laydowns to tempt even the wariest bass. The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist. Salt Impregnated.
Reaction Twerk
$5.89
Another great expansion in Reaction Innovations' line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big fish. Designed with two pronounced ribbed claws, the Reaction Innovations Twerk delivers a strong flapping action that moves tons of water and excels on a jig trailer. Available in a number of big bass-catching colors, the Reaction Innovations Twerk will make an excellent and trusted addition to any angler's soft plastic arsenal.
LiveTarget Pinfish Lipless Rattlebait
$12.99 - $14.99
The LIVETARGET® Pinfish is a must have for inshore and coastal anglers. When Pinfish roam the grass flats during their annual migrations, this lipless rattlebait is the lure of choice for hardcore anglers. Ladyfish, Tarpon, and Redfish find the tight wiggle and enticing rattle irresistible. Destined to become your go-to bait, the ultra-realistic 3-D profile and anatomical markings accurately replicate the unique appearance of the Pinfish. Saltwater predators love Pinfish and you will too after battling the fish of a lifetime with the LIVETARGET® Pinfish.
Wahoo Buzz Baits
$15.54 - $16.74
The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles and vibrates, and the silicone metal flake skirt creates sparkle and action. The premium nickel laser-sharp hook guarantees penetration.
LiveTarget Goby Paddle Tail
$11.99 - $12.99
Incredibly effective across the Great Lakes and Northern fisheries, the LIVETARGET Goby Paddle Tail Swimbait provides a lifelike Goby imitation that excels around smallmouth, walleye, and pike. Perfect for dragging along the bottom, the LIVETARGET Goby Paddle Tail Swimbait features an internal weighting system that keeps it down in the water column, while maintaining a lifelike appearance. Along the back, the LIVETARGET Goby Paddle Tail Swimbait features a hard-kicking paddle tail that comes to life on a slow drift. Offered in a range of lifelike goby patterns, the LIVETARGET Goby paddle Tail Swimbait provides multi-species attraction that is sure to become a staple among Northern anglers.
No Image
$6.39
Lunkerhunt Natural Skirted Swim Jigs? are designed to mimic the baitfish that is found in most freshwater lakes. They weigh 3/8 oz and have; a premium 4/0 - 60 degree hook, wire tied silicone skirts, and a perfectly sized nylon bristle weed guard that makes them weedless but does not impede hook sets.
Bass Assassin Lit'L Trapper
$3.79
4-1/2". 12 pack. Ideal for saltwater use.
Bass Assassin Curly Shad
$3.59 - $6.99
The 2" Curly Shad has the same body design as the 1.5" shad with a curl tail that makes it an ideal bait for panfish and crappie when fished on a jig. The 4" Curly Shad has the same body design as the Shad Assassin, including the unique slit in the belly, with a curl tail that acts like a rudder that steers the bait into a circular fall that fish love!
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