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Lures

AA's Bad Bubba Shads
$37.99 - $54.99
After many requests for a beefier version of our original AAs Shad tail, a new paddle tail swimbait design was brought to the table. This new bulkier bait was designed with the idea of being able to rig these baits with a much larger hook shank with reduced body wear. Many saltwater anglers prefer using a larger hook with our shad tails, so we delivered with one bad beefy shad. With the use of CAD design and 3D printing technology, we were able to give this bait a mean 3D scale pattern and really fine tune its swimming action. Along with a fat belly for increased body wobble, the bait was also given a textured paddle tail for increased water displacement and vibration. This new body design eliminates unnatural tail flailing and provides a tighter body roll and tail kick to represent a live baitfish swimming action
Acme Phoebe Spoon
$3.79 - $4.59
Phoebe is one of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional illusion. Fished fast, slow, deep, or shallow - this lure looks like a fat, full-bodied baitfish.
Acme Kastmaster Hammered Spoon
$5.69 - $6.39
Kastmaster's balance produces wild action without line twist. Its aerodynamic design makes it the master distance caster. The Kastmaster is machined from solid brass and has a hammered finish. It won't break, bend or corrode and it retains its luster even after repeated exposure to saltwater.
Acme K.O. Wobblers Spoon
$9.09 - $10.49
This lure excites fish by sight and sound. Gamefish are sensitive to the vibrations created by baitfish on the move. K.O. Wobblers mimic this sound with their precision-engineered "Sonic Flipper Tail". Once they are drawn by the sound, gamefish are excited into striking by the K.O.'s flashing tail and seductive side-to-side wobble. It's an offer they can't refuse.
Acme Kastmaster Spoon XL
$9.19 - $15.99
Kastmaster XL is equally effective whether cast, trolled or jigged. Equipped with stainless steel split rings and 4X-strong VMC treble hooks, KASTMASTER XL is deadly for stripers, bluefish, bonito, albacore, seatrout, salmon, spanish mackerel and other gamefish.
Acme Little Cleo Pro Kit
$17.99
Proven selection for Walleye, Bass & Northern Pike. Kit includes Little Cleo 2/5 oz. Fire Tiger, Rainbow Trout, yellow/red diamonds, chartreuse/green.
Acme Kastmaster Keeper Kit
$23.99
Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging sized stripers in fresh and salt water. The Kastmaster is precision machined. It will not break, bend or corrode and it retains its luster even after repeated exposure to salt water. Whether you're casting for stream trout, or fan casting ocean flats for sea trout, this smaller-sized bait works perfectly for panfish, or even vertical-jigged while ice fishing. 1/12 oz and 1/8 oz 6pc assorted.
Ahi Assault Diamond Jig Single Hook
$6.29 - $9.39
This bait has all the benefits of a standard diamond jig but with added enhancements designed to improve both performance and durability. Ahi jigs make use of a thicker gauge loop at both ends for extra strength. The hook end has welded rings while the line end makes use of a high strength swivel.
Ahi Live Deception Jigs
$6.89 - $14.99
Live Deception Jigs are designed with real fish images laser printed (not wrapped) onto jigs to highlight the highest level of accuracy and realistic definition. We will have them available in the 3 most popular baits on the California coast - Sardine, Mackerel, and Anchovy. Imagine this.. When fish are keyed in on pinhead anchovies, grab a 2" long, 1 oz Live Deception Anchovy and you'll be sure to hook up. Live Deception Jigs are made with heavy duty hardware, including Mustad 3X hooks, welded rings, and fully wire through construction to ensure you land that trophy fish. This is as real as an iron will get.
Ahi Assault Diamond Jigs
$7.79 - $13.49
This new bait has all the benefits of a standard diamond jig but with added enhancements designed to improve both performance and durability. Ahi jigs make use of a thicker gauge loop at both ends for extra strength. The hook end has welded rings while the line end makes use of a high strength swivel.
Ahi Live Deception Jigs W/Assist Hook
$7.99 - $16.99
Live Deception Assist Jigs are the result of the latest technology and fishing style combined. This new revolutionary process transfers real images of live baitfish directly onto the jig body. The result is an extremely realistic finish paired with the latest rigging style that is certain to fool even the most picky game fish. The laser transfer process not only produces the very highest level of detail and accuracy, but also makes one of the most chip and peel resistant finishes available. Jig, Troll, or Cast: Live Deception Assist Jigs are incredibly versatile and are extremely effective on just about any and all species of gamefish.
Ahi Squid Jigs
$9.09
Ahi USA Weighted Squid Jig is an ideal jig when fishing for the larger squid in depths of 200ft or more. The body features a rich glow element that can be seen in even the lowest of light conditions and a 4oz lead body . The jig also comes equipped with an attachment ring on the bottom of the jig for adding weight or light attractants like the Promar GS-715 L.E.D. Stobe Lights.
Ahi Live Deception Cedar Plug
$13.49 - $18.49
AHI USA's Live Deception Cedar Plugs feature the latest technology in image transfer and laser printing. This new revolutionary process transfers real images of live baitfish directly onto the cedar plug body. The result is an extremely realistic baitfish finish that is closest to being the real thing. The laser transfer not only produces the very highest level of detail and accuracy, but makes one of the most chip and peel resistant finishes available.
Al's Goldfish Goldfish
$5.29 - $6.59
Comes with free hook bonnets. 1 dozen per card.
Aqua Dream Weedless Willow Spoon
$5.19 - $8.79
Slow sinking willow design, superior finish, stainless steel hook, screw, wire and split ring make this the best damn spoon on the flats. These spoons are made in the USA from the finest materials.
Aqua Dream Livebait Willow Spoon
$5.39 - $8.09
The same fish catching action and quality of all our spoons now has the incredible look of a live bait fish. Tested extensively by Fishing Guides on both coasts of Florida, these spoon have proven to be "fish magnets".
Aqua Dream Weedless Spoon
$7.69 - $8.79
Slow sinking willow design, superior finish, stainless steel hook, screw, wire and split ring make this the best damn spoon on the flats. These spoons are made in the USA from the finest materials. Do not confuse these with cheap imported copies.
Arbogast Buzz Plug
$7.59
The Arbogast buzz plug is a unique floating buzz bait. On the retrieve, the lure's design allows you to pause the plug near underwater structure to entice fish into striking. Thanks to its buoyant nature, when paused, the front blade portion rises up out of the water, showing an uncharacteristic action fish have never seen. This action also positions the plug's hooks for a sure hook-set. Retrieving the plug at a steady pace produces an enticing wobble. Or, work it like a twitch bait or any other topwater lure. The Buzz Plug's upturned double hook makes this lure nearly weedless, so it's ideal for throwing into grass or wood cover.
Arbogast Buzz Plug & Buzz Plug Jr.
$7.59
Totally unique Buzz Plug, a near weedless floating buzzbait with built-in action. With a normal constant "buzzbait" retrieve, the Buzz Plug waggles side-to-side in a swimming motion, and when paused, the nose and blade lifts out of the water and perfectly positions the upturned double hook for sure hooksets. This same front-end rise allows the angler to slap the water by twitching the rod tip, and the double upturned hook is nearly weedless, allowing anglers to throw it onto sloppy weedbeds or into heavy cover and bring it back without snagging. The Buzz Plug comes in six color patterns.
Arbogast G675-115 Jointed Jitterbug
$7.59
Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.
Arbogast Hula Popper
$7.59
The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something alive a" a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget.
Arbogast Hula Popper®
$7.59
Works in all types of water and weather, the Hula Popper®, great at mimicking terrestrials.
Arbogast Jitterbug®
$7.59 - $8.79
Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.
Atlas-Mike's Sac Attack
$1.99
Soft plastic egg cluster looks and feels like the real thing. Super casting and drifting bait for steelhead, salmon and trout. Push single hook through the egg cluster and place desired weight 18-24 inches up on the line. Ideal for fishing in fast moving water conditions.
Atlas-Mike's Magic Thread
$2.29 - $4.69
Makes sac tying easier and faster. Just three turns around the stem of the sac, pull tightly; three more turns and pull tightly again. No knotting required. Wrap around bait on hook or lures to hold bait on longer. 100 ft. of thread per spool.
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