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SW Plugs-Top Water

Yo-Zuri Bull Pop Lures
$24.99 - $36.99
The Yo-Zuri Bull Pop Lures are versatile popper lures that cover a variety of inshore and offshore fishing applications. These lures are ideal for surf casting for striped bass, Jack Crevall, or Roosterfish. The Bull Pop lures are also great for casting or breaking schools of Tuna or Dorado from the boat. The large cupped mouth creates extreme surface commotion that draws fish in from long distances.
Sea Striker Cedrus Epoxy Cedar Lures
$9.29 - $30.99
Cedrus lures feature a natural cedar body coated in a durable epoxy finish and VMC black nickel cutting point hooks. The floating lure can be fished on top water walking the dog giving a solid side to side motion while on top of the surface. The sinking model dives below the surface and works best when fished slowly with a twitch of the rod tip, pulling and pausing the lure through the water to imitate an injured bait fish. Available in
Williamson Jet Popper
$19.99 - $30.99
300 lb. built-in swivels allow perfect rotation and eliminate leverage. Deep cup face for extra loud "Popping" effect. Jet holes create a massive bubble trail. Unique design allows greater casting distance and stability on retrieve. Flash Foil inside sends attractor signals. Ultra-strong "Oval" split-ring. 6X VMC "Fish Fighter" hooks.
Yo-Zuri Surface Cruiser
$22.99 - $24.99
The Surface Cruiser is a pencil-type lure. It works well when used in the "walk-the-dog" action for redfish, snook and speckled trout.
Halco Skim Stick
$22.99
The all new Skip Stick is a totally unique and innovative design concept for blue water anglers. A hybrid between stick bait and skittering popper, the Skip Stick imitates a long, narrow profiled baitfish fleeing on the surface from any hungry predators in the area. It is intended for casting and slow trolling situations and features Halco's new clear polymer technology with internal holographics and scales in some colours while other more traditional finishes are also available in the range. For the first time, Decoy 5/0 inline single hooks come as standard fare to make the handling active fish less of a risky proposition while giving superior hook setting and holding ability.
Yo-Zuri Hydro Popper
$17.49 - $20.99
Stop and Go, the Hydro Popper keeps bubbling even with a fast retrieve! Featuring a unique "Super Splash Cup" concave face the Hydro Popper pops loudly while pushing and spitting water, creating havoc on the surface. The loud splashing and popping will call in fish from a distance. Because it is perfectly balanced, the Hydro Popper will lay flush on the water, making it an easy target for surface feeding predators. The brilliant vacuum metalization finish is enhanced by the etched lateral line and huge, lifelike 3D eyes. With through-wire construction, the Hydro Popper provides for maximum durability
Rapala X-Rap® Twitchin? Minnow
$14.99 - $19.99
The aggressive side-to-side X-Rap® Twitchin' Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin' Minnow into pockets where big fish love to ambush their prey. X Style Translucent Body. 3D Holographic Eyes. Slow Sinking Subsurface Walk-the-Dog. VMC Coastal Black 1X Inline Single Hooks.
Creek Chub Pin Popper
$12.99 - $18.99
Built with saltwater grade components and stout hard wood body. Ultra realistic large pupil eyes. Rugged heavy swivels. Sturdy triple split rings. 3X Saltwater grade hooks.
Yo-Zuri 3D Popper
$16.49 - $18.49
Yo-Zuri is proud to announce the introduction of the new and improved 3D Popper. This compact topwater Popper features an extra wide mouth which causes a very large splash which draws fish in from long distances. Perfectly weighted for long distance casting, the 3D Popper is an ideal lure for surf fishing for Striped Bass, Bluefish, Jack Crevalle and Roosterfish or for casting to Tuna or Dorado from the boat. Yo-Zuri has upgraded the new 3D Popper with a durable ABS Resin body, through wire construction and 3X strong treble hooks to give it the durability to handle any trophy inshore or offshore fish. This bait comes in eight colors and two sizes to cover a variety of species and fishing conditions
LiveTarget Mullet Wakebait
$16.99 - $17.99
The ultimate inshore and near shore saltwater lure, the LIVETARGET® Mullet is the perfect mix of enticing action and incredible life-like detail for exciting coastal fishing. Use the Mullet to target Sea Trout, Redfish, Snook, Flounder, and Striped Bass. The twitchbait darts and flashes just below the surface. There's a new Mullet in town and it's changing the game.
GOT-CHA ® 3 Pack Lure Kits
$12.99 - $17.49
Each pack contains 3 assorted best sellers.
Savage Gear Mag Panic Prey
$16.99
The Savage Gear Panic Prey took the industry by storm as a heavy freshwater/inshore saltwater walking bait that draws vicious strikes from a multitude of gamefish. We have now up sized our popular body design to bring you the ultimate in long casting, easy walking topwater bait.
Savage Gear Panic Popper
$16.99
Topwater strikes from big gamefish are what most anglers live for. The Panic Popper has been designed from front to back as one of the toughest around. Its special cupped face design throws more water further and extra heavy duty hooks and split rings make sure even the biggest fish stay hooked.
Yo-Zuri Hydro Pencil
$16.49
The sleek, aqua dynamic design of the Hydro Pencil delivers a stunningly lifelike slip-sliding and darting action with every twitch of the rod. This strike-provoking action is complimented by the Pencil's brilliant scaled satin finish, etched lateral line, and realistic 3-D eyes, The Hydro Pencil boasts indestructible wired-through construction and is armed with heavy-duty scalpel-sharp treble hooks that penetrate deeply on contact.
Lindy Techni-glow Tazer
$15.49
A keychain-compatible, high-intensity light used to charge any jigs, spoons, floats, and other fishing tackle/accessories with glow paint or tape. Visible for up to a mile, the Tazer is a great safety tool for signalling a need for help. It's powered by two long-lasting lithium batteries included in the Tazer.
Atom Striper Swiper
$11.99 - $14.99
Easy to use poppers, with one plain treble hook and one bucktail treble. Solid foam construction with wire insert. Lead keel provides positive balance.
LiveTarget Pinfish Lipless Rattlebait
$12.99 - $14.99
The LIVETARGET® Pinfish is a must have for inshore and coastal anglers. When Pinfish roam the grass flats during their annual migrations, this lipless rattlebait is the lure of choice for hardcore anglers. Ladyfish, Tarpon, and Redfish find the tight wiggle and enticing rattle irresistible. Destined to become your go-to bait, the ultra-realistic 3-D profile and anatomical markings accurately replicate the unique appearance of the Pinfish. Saltwater predators love Pinfish and you will too after battling the fish of a lifetime with the LIVETARGET® Pinfish.
Rapala X-Rap® Saltwater SubWalk?
$13.99 - $14.99
The adrenaline pumping X-Rap® Saltwater SubWalk? is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and side-to-side motion, with X-Rap® attitude, triggers the attack instinct in fish. Slow-sinking allows a glide and drop technique that lands the SubWalk into the target zone. X Style Translucent Body. 3D Holographic Eyes. Casting 0' - 2'. VMC Coastal Black® 1X Inline Single Hooks.
Rapala X-Rap® Twitchin? Mullet 
$13.99 - $14.99
The subtle, relaxed side-to-side action of the X-Rap® Twitchin' Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin' Mullet into pockets where big fish love to ambush their prey. X Style Translucent Body. 3D Holographic Eyes. Slow Sinking Subsurface Walk-the-Dog. Casting Dives 1' - 2'. Inshore Gamefish Species. VMC Coastal Black® 1X Inline Single Hooks.
Yo-Zuri Hydro Minnow LC Minnow
$12.49 - $14.99
The Yo-Zuri Hydro Minnow LC lure is a realistically designed minnow style lure. It's made to imitate a wide array of baitfish. It has a weight transfer system for long casts. The long cast of this lure allows you to stay far away from predatory fish to maintain your stealth while hunting them. It features a tight wiggling action that will bring the saltwater species predatory fish right to you. Ideal for hunting down inshore species along the coast and casting stripers from the beach.
LiveTarget Mullet Topwater Popper
$12.99 - $13.99
The Tool is the perfect choice for fishing over weed choked areas or lily pads. The weed less design allows it to be worked over the cover without hanging up.
LiveTarget Mullet Topwater Walking Bait
$12.99 - $13.99
The Tool is the perfect choice for fishing over weed choked areas or lily pads. The weed less design allows it to be worked over the cover without hanging up.
LiveTarget Mullet Twitchbait
$12.99 - $13.99
The Tool is the perfect choice for fishing over weed choked areas or lily pads. The weed less design allows it to be worked over the cover without hanging up.
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$13.49
The Halco C-Gar is a weighted stick bait, designed for use on the surface for species such as Australian Salmon, Tailor and Queenfish or alternatively sub surface for all tuna, mackerel and other predatory fish. The lure action is less splashy than a popper however the unique nose and weighting ensures long casting ability with enough surface action to entice a strike from the wary fish looking for an easy meal. Featuring heavy duty Mustad trebles and Halco's famously strong fish rings for the ultimate lure to hook connection, the C-Gar is built like all other Halco products, to catch fish day in, day out without fuss and bother.
Rapala Saltwater Skitter Walk®
$9.09 - $13.49
Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates swimming mullet or fleeing baitfish. The Saltwater Skitter Walks® are equipped with VMC® Perma Steel® Hooks and rugged, saltwater hardware.
Rapala Skitter Pop® Saltwater
$13.49
eefed up version of the freshwater model, the Saltwater Skitter Pop® features a cupped plastic lip that creates a unique loud popping splash. Constructed of balsa wood body and rigged with Perma Steel hooks and rugged saltwater rigging. Incredibly effective twitched or with walk-the-dog retrieve when fish are surface feeding. MC® Perma Steel® Mylar Tail Hook. Premium VMC® Perma Steel® Hooks.
Rapala Skitter V
$13.49
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Translucent Body. 3D Holographic Eyes. Quick Turning Walk-the-Dog. VMC Black Nickel Round Bend Hooks.
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$11.99 - $12.99
The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It's versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag-proof design enables it to be fished through mangrove cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a treble hook to the belly pin to enhance hookups in open water.
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$10.99 - $11.99
All Crystal Minnow Freshwater lures have premium components: Japanese Black Nickel Split Rings and Treble Hooks, and realistic oversized holographic 3D eyes. Two-piece, molded body and bill make this one of the toughest and true running minnows on the market! Yo-Zuri's lasting commitment to innovation, diversity and quality has enabled us to continually develop and market the most advanced fish-catching products available around the globe!!!
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